Roost Living Inc. DBA VGen
Last updated: April 9, 2025
Roost Living Inc., doing business as VGen (“VGen”, “we” or “us”), values and respects the privacy of our users. This Privacy Policy explains how and why we collect, use and disclose personal information when you use or interact with our and website and online platform at https://www.vgen.co (“Site”).
VGen is an online community and marketplace of Artists, Clients and Guests. Our Site allows Artists to showcase and manage their artwork and art businesses, and helps Clients and Guests discover, commission and purchase artwork.
“Clients” are Site users who create a Client profile, “Guests” are Site users who do not create a Client profile, and “Artists” are Site users who create an Artist account.
This Privacy Policy applies to all Site users, but important additional information applies to you depending on where you are located. To see the location-specific information that supplements this Privacy Policy, including how to exercise your rights over your personal information, select “Additional Information” for the relevant region below:
1. Collection and Use of Personal Information
2. Sharing of Personal Information
3. Safeguards and Retention
4. Privacy Policy Updates
5. Personal Information of Minors
6. Contact Us
7. Additional Information: Canada
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The personal information we collect so you can use the Site as a Guest includes:
The personal information we collect so you can use the Site as a Client includes the Guest Information listed above, along with:
The personal information we collect so you can use the Site as an Artist includes the Guest Information and Client Information listed above, along with:
Our payments service providers may request additional information to create and administer your payment account, as further described in the applicable provider’s privacy policy. For PayPal accounts, please see the PayPal Privacy Policy at https://www.paypal.com/us/legalhub/paypal/privacy-full. For Stripe accounts, please see the Stripe Privacy Policy located at https://stripe.com/privacy.
We collect certain personal information automatically when you access or use our Site (whether as a Guest, Client or Artist). This includes:
In general, you can visit our Site without telling us who you are or submitting any personal information. However, we collect the IP addresses of all visitors to our Site and other related information such as page requests, browser and device type, operating system and average time spent on our Site. We use this information to help us understand our Site activity, determine the time zone, country and province or state you access the Site from, and to monitor and improve our Site.
Our Site uses a technology called "cookies". A cookie is a tiny element of data that our Site sends to a user’s browser, which may then be stored on the user’s hard drive so that we can recognize the user’s computer or device when they return. You may set your browser to notify you when you receive a cookie or to not accept certain cookies. However, if you decide not to accept cookies from our Site, you may not be able to take advantage of all the Site features.
We may use third-party analytics providers such as Google Analytics to help us gather and analyze information about how you use the Site including the areas visited (such as the pages most read, time spent, search terms and other engagement data), search queries and commission requests, and more specific information collected through session-replay technologies such as mouse movements, scrolls and keystrokes. We use this information to evaluate and improve the user experience and the Site and for Site moderation purposes. These third parties may use cookies and other tracking technologies. For more information about Google Analytics or to prevent the storage and processing of this data (including your IP address) by Google, you can download and install the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en. You can also obtain additional information on Google Analytics’ data privacy and security at the following links:
https://policies.google.com/technologies/partner-sites, and
https://support.google.com/analytics/topic/2919631.
We may offer you the opportunity to engage with our content on or through third-party social networking websites, plug-ins and applications. When you engage with our content on or through third-party social networking websites, plug-ins and applications, you may allow us to have access to certain information associated with your social media account (e.g., name, username, email address, profile picture, gender) to deliver the content or as part of the operation of the website, plug-in or application. When you provide information from your social media account, we may use this information to personalize your experience on the Site and on the third-party social networking websites, plug-ins and applications, and to provide you with other products or services you may request.
We do not sell or disclose your personal information to third parties without your consent, except as explained below or as required or permitted by law.
Your personal information will be transferred (or otherwise made available) to certain third parties that provide services on our behalf. We use service providers to provide services such as Site and file hosting, payment processing, data analytics, content moderation, electronic communications and marketing services. Our service providers are only provided with the information they need to perform their designated functions and are not authorized to use or disclose personal information for their own marketing or other purposes. Our service providers may be located (or may access your personal information) outside your country (and outside your province or state, as applicable), including in the U.S. or other foreign jurisdictions.
For further information about our use of service providers outside of your jurisdiction, please contact our CTO using the contact details in the “Contact Us” section below.
We and our Canadian, US and other foreign service providers may provide your personal information in response to a search warrant to other legally valid inquiry or order, or to another organization for the purposes of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise may be required or permitted by applicable Canadian, US or other law or legal process, which may include lawful access by US or foreign courts, law enforcement or other government authorities. Your personal information may also be disclosed where necessary for the establishment, exercise or defence of legal claims and to investigate or prevent actual or suspected loss or harm to persons or property.
We may transfer any information we have about you as an asset in connection with a proposed or completed merger, acquisition or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of VGen or as part of a corporate reorganization or other change in corporate control.
We have implemented reasonable administrative, technical and physical measures in an effort to safeguard the personal information in our custody and control against theft, loss and unauthorized access, use, modification and disclosure. We restrict access to personal information on a need-to-know basis to employees and authorized service providers who require access to fulfil their job requirements.
We have record retention processes designed to retain personal information for no longer than necessary for the purposes set out herein or as otherwise required to meet legal or business requirements.
We may update this privacy policy periodically to reflect changes to our privacy practices. We encourage you to periodically review this page to ensure you are familiar with those changes. We will indicate at the top of this privacy policy when it was most recently updated.
Another part of our priority is protecting minors while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.
VGen does not knowingly collect personal information from children under the age of 13 (or under the age of 14 in Quebec, or such other age constituting a minor under applicable law). If you think your child provided any personal information on our Site without your consent, we strongly encourage you to contact us immediately at the contact information provided in the “Contact Us” section below and we promptly take steps to remove such information from our systems.
If you have any questions or comments about this Privacy Policy or how we or our service providers (including our service providers outside Canada) treat your personal information, or to request access to, withdraw consent to the processing of, or exercise any rights over your personal information under applicable privacy laws (as explained further in the location-specific Additional Information sections below), please contact our CTO at:
You may be asked for information to verify your identity (such as your name, username and email address), along with additional information we need to help us promptly answer your question or respond to your comment or request. We may retain this information to assist you in the future and to improve our customer service and service offerings.
This section provides additional information about how we collect, use and disclose personal information about users in Canada.
Subject to limited exceptions under applicable law, you have the right to access, update, rectify and correct inaccuracies in your personal information in our custody or control. You may also withdraw your consent to our use and disclosure of personal information. Depending on your province, you may also have additional rights such as the right to request that we cease disseminating or de-index (or re-index) your personal information, if applicable.
You may make these requests by contacting our CTO using the contact details in the “Contact Us” section above. We may request certain personal information for the purpose of verifying your identity when you contact us with a request to exercise these rights.
We are committed to protecting personal information and have implemented policies and practices that govern our treatment of personal information. These policies and procedures include:
If you have questions about our personal information practices, including our use of service providers outside of your province or Canada, please contact our CTO using the contact details in the “Contact Us” section above.